after the launch of the bottega veneta campaign to personalise your purchase, something vuitton did a while ago and some other luxury manufacturers for centuries already, i wondered what lay behind this initiative. it was particularly the catch phrase that interested me; when your own initials are enough.
many buyer’s convictions these days lean towards the anti-brand-reverse-snobbery and bottega surely has their share of it. can it be that we have forgotten that standards and branding is as old as commerce, older than jesus and his disciples? many believe we have become so brand conscious lately and conveniently forget that even caesar had his preferred purveyors. it would be interesting to learn what has brought about this marketing insight.
but as i said, it’s nothing new…
Bottega Veneta 1979
